Food and Drinks

[Tokyo] Noguchi Sengyoten (野口鮮魚店): A Famous Seafood Restaurant Offering Various Donburi Options, Specializing in Fresh Maguro (Tuna), Located Near Tokyo Skytree


Noguchi Sengyoten: Tokyo’s Premier Seafood Sensation by the Skytree

Noguchi Sengyoten, located in Sumida Ward, Tokyo, is a top-tier seafood haven known for sourcing its fresh seafood directly from Tsukiji Market. Specializing in maguro (tuna), the restaurant offers a diverse menu beyond tuna, featuring a visually stunning seafood bowl that resembles a work of art. The bowl showcases a variety of ingredients delicately arranged on a rice canvas, providing a visual feast. Customers have the option to choose reduced rice for a lighter meal.


A standout dish at Noguchi Sengyoten is the in-house conger eel bowl, where tender eel is expertly combined with a delectable sweet and savory sauce. The restaurant, situated at the base of the Tokyo Skytree, stands out for its cost performance and its roots as a former fish market. It allows patrons to experience the allure of purchasing fresh seafood on-site.


The key to Noguchi Sengyoten’s appeal lies in its daily infusion of freshness from Tsukiji Market, particularly with its standout maguro. As a directly operated store linked to a wholesale fish market, the restaurant ensures top-tier quality and pricing. The menu features vibrant and opulent seafood bowls, complemented by extensive sashimi and appetizers. Guests can enjoy their meal with Japanese sake or beer in an ambiance reminiscent of a seaside port, with both counter and table seating available.


The prime location near the Tokyo Skytree caters to both tourists and locals, and the restaurant’s welcoming interior, coupled with courteous staff, adds to its charm. However, the true star is the outstanding cuisine, featuring fresh and abundant seafood showcased in bowls and sashimi—a feast for both the eyes and the discerning palate.

  • Name: Noguchi Sengyoten
  • Address: 4-6-9 Higashikomagata, Sumida-ku, Tokyo
  • Phone: +81-(0)3-5608-0636
  • Hours: 11:30 – 14:00 & 16:00 – 18:30 
  • Closed On: Wednesdays
  • Number of Seats: 30
  • Budget: – JPY2,000 
  • Payment Options: Cash Only

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