Food and Drinks

[Tokyo] Unatoto Shimbashi (名代 宇奈とと 新橋): Cheap, Fast, and Delicious Unagi (Eel) Restaurant in Shimbashi, Minato Ward, Tokyo


Unatoto Shimbashi: Redefining Unagi Cuisine with Affordability and Innovation

Unatoto Shimbashi is an unagi (eel) specialty restaurant located in Shimbashi, Minato ward, Tokyo. It offers affordable unagi dishes primarily in the Tokyo metropolitan area, and its motto, “Cheap, Fast, and Delicious,” challenges the conventional norms associated with unagi cuisine.

One particularly noteworthy menu item is the “Giga Mashi Don+.” This dish features approximately four times the amount of unagi compared to a standard “Unameshi,” with chopped unagi topped with nori seaweed, enhancing the flavor of the unagi with the subtle taste of nori. Priced at 1,200 yen (tax included), extra rice is complimentary.


Additionally, the newly introduced “Giga Toro Ju” has garnered significant attention. This menu item combines the “Giga Mashi Don+” with grated yam (tororo), often referred to as the “mountain unagi.” The tororo, seasoned with Unatoto’s special Japanese-style broth and soy sauce, is poured over the unagi, creating a smooth and easy-to-eat dish. The accompanying wasabi adds a refreshing and light flavor to the meal. Priced at 1,400 yen (tax included), extra rice is provided at no additional cost.

Due to these distinctive menu offerings, Unatoto Shimbashi has gained immense popularity. Moreover, its pricing strategy positions unagi as a more accessible component of Japanese culinary culture, making it easier for people to enjoy this delicacy without breaking the bank. The restaurant’s commitment to providing high-quality unagi dishes at affordable prices has contributed to its success and has helped to reshape the perception of unagi cuisine in Tokyo.

  • Name: Unatoto Shimbashi
  • Address: 3-16-19 Shinbashi, Minato-ku, Tokyo
  • Phone: +81-(0)3-3433-6969
  • Hours: Monday through Friday 11:00 – 22:00 / Saturday 11:00 – 21:00
  • Closed On: Sundays and National Holidays
  • Number of Seats: 17
  • Budget: – JPY1,000 
  • Payment Options: Credit Cards Accepted

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